Founder / Director
The Communications Building, Floor 6, 48 Leicester Square, London WC2H 7LT
Truebranding helps companies’ position and communicate ‘sustainability’ – social and environmental concerns – within their business, to engage with employees and customers.
This involves developing a vision for sustainability through to communications tactics - such as setting up partnerships, creating a CR communications strategy, and advising on communication tools that demonstrate sustainability in practice.
Our aim is to help businesses both adapt to a new era of sustainability, and influence their own stakeholders, to bring about positive behaviour change.
What being Planet Positive means for our business
It’s important because I advise clients on corporate responsibility, though mainly from the ‘social impact’ side of things
- Using ‘sustainable’ suppliers, where possible – eg for events, printing etc.
- Influencing clients to be more sustainable.
- Adding a positive social contribute (ie. by volunteering)"
Who we work with
Truebranding’s clients include large corporate brands through to smaller start-ups.
Projects include:
- CR and brand advisor to the North Star Alliance (NSA), a transport sector alliance that sets up mobile health clinics across transport corridors in Africa to tackle HIV.
- Communications advisory to The Crown Estate’s head of sustainability.
- Internal communications for TNT’s partnership with the World Food Programme to help tell stories among employees and engage them in the partnership.
- Setting up a new philanthropic Foundation that seeks to use football as the glue for social inclusion among young Muslim children, initially in the UK.
- Working with The Body Shop’s marketing team to help execute an international ‘upcycling’ project, informing them of trends and partners in this area.
- Helping smaller brands set a vision and brand direction for their business to give them a clear strategy, moving forward.
