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Melissa Davis

Founder / Director

The Communications Building, Floor 6, 48 Leicester Square, London WC2H 7LT

Truebranding helps companies’ position and communicate ‘sustainability’ – social and environmental concerns – within their business, to engage with employees and customers.

This involves developing a vision for sustainability through to communications tactics - such as setting up partnerships, creating a CR communications strategy, and advising on communication tools that demonstrate sustainability in practice.

Our aim is to help businesses both adapt to a new era of sustainability, and influence their own stakeholders, to bring about positive behaviour change.

What being Planet Positive means for our business

It’s important because I advise clients on corporate responsibility, though mainly from the ‘social impact’ side of things

  • Using ‘sustainable’ suppliers, where possible – eg for events, printing etc.
  • Influencing clients to be more sustainable.
  • Adding a positive social contribute (ie. by volunteering)"

Who we work with

Truebranding’s clients include large corporate brands through to smaller start-ups.

Projects include:

  • CR and brand advisor to the North Star Alliance (NSA), a transport sector alliance that sets up mobile health clinics across transport corridors in Africa to tackle HIV.
  • Communications advisory to The Crown Estate’s head of sustainability.
  • Internal communications for TNT’s partnership with the World Food Programme to help tell stories among employees and engage them in the partnership.
  • Setting up a new philanthropic Foundation that seeks to use football as the glue for social inclusion among young Muslim children, initially in the UK.
  • Working with The Body Shop’s marketing team to help execute an international ‘upcycling’ project, informing them of trends and partners in this area.
  • Helping smaller brands set a vision and brand direction for their business to give them a clear strategy, moving forward.